Tourism Authority of Thailand hosts two events at New York Fashion Week
The Tourism Authority of Thailand (TAT) in partnership with Thai fashion designer Pipatchara hosted Unveiling Thailand’s Charm: A 2024 Showcase, followed by A Royal Gala Night to celebrate New York Fashion Week at the Mandarin Oriental.
TAT governor Thapanee Kiatphaibool and her team of delegates from the agency were on hand to welcome distinguished guests at these events, both of which were attended by Her Royal Highness, Princess Ubolratana.
Kiatphaibool explained that TAT sought to showcase five essential Thai experiences in New York. Each experience represents a facet of the kingdom’s unique charms: food, fashion, arts and crafts, cultural traditions, and breathtaking scenery.
She added: “Through these special showcases, we invite travellers to discover our beautiful country, experience our culture in new ways, and witness how we’re shaping the future of tourism.”
Must-Do activities and a stylish collaboration
Unveiling Thailand’s Charm: A 2024 Showcase highlighted immersive experiences of five “Must-Do” pillars, namely: Must Taste, Must Try, Must Buy, Must Seek, and Must See.
The showcase was followed by the runway show A Royal Gala Night which presented contemporary Thai fashion and sustainable tourism as part of TAT’s vision to push the country’s tourism sector toward high-value attractions anchored on sustainability.
A Royal Gala Night revolved around the transformation of waste materials into something purposeful and elegant. The creations featured on the runway were crafted in cooperation with local artisans and members of local Thai communities.